The issue of Truckin’ Life magazine out today is the first from new publisher Express Publications. I have heard from several newsagents already about a significant and unwarranted increase in supply. The usual facilities and warning opportunities newsagents have to track a title have been denied with Truckin’ Life because the title has changed (with the placement of the apostrophe) and a new title code.
The behavior of a small group of publishers, facilitated by distributors, makes newsagents angry, frustrated and looking for ways to hit back – like with ill considered early returns.
another problem i had is putaway customers didn’t get there names on the stickers for this issue . might have just been a problem on my end , i have not looked into it yet
Mark, I don’t think early returning gross over-supply is ill considered – I think it is right & just but not without a cost.
The anger & frustration generated by such gross oversupply could provoke ill considered early return of other titles. As wrong as that may be, it is understandable
Yes Leon, that’s what I said elsewhere.
On early returns generally, they are expensive for us. We are better off working with a distributor which will supply more closely to requirements.