We are promoting what we would call (without disrespect) second tier crossword / puzzle titles with this display in our crossword section. This double pocket display is at shoulder level and is easily shopped. It looks stunning.
I chose to promote these titles as each serves a strong customer base already and represents a point of difference for us over nearby supermarket magazine outlets.
We all need to do more of this, promoting the difference in our our magazine range compared to other magazine retailers. My view is that displays like this are more valuable to our businesses than the national billboard displays publishers tend to prefer.
I am seeing double digit growth for crossword titles and this is in part due to unique promotions like this one.