We have a simple display of the latest issue of frankie magazine at the counter as well as three pockets of the title in its usual location. Sales have been excellent. We are on the way to selling out with around a quarter of the initial allocation left.
We have ordered more stock so that we don’t sell out.
frankie is attracting new shoppers to our newsagency. There is no doubt about that, we are seeing this with each issue. We are facilitating this by promoting the magazine outside it’s usual space – letting shoppers see that we have the title. We are building sales of other titles off of the new traffic being generated – through careful placement near frankie.
I am confident that our sales of this issue will be close to double what they were a couple of issues ago. While this is being helped, in part, by the demise of Borders (we have a store nearby), it is also being helped by the increase in attention we are giving the title.
frankie is a title for newsagents to watch and manage as it promotes the newsagent point of difference.
Morrison Media, the publisher of frankie, has promotional collateral available at their Morrison News blog.