We sold two thirds of our Gardening Australia allocation with good placement at the front of gardening titles. We are now chasing more stock.
We knew this issue would be a hit as soon as we saw the Maggie Beer cover. Who doesn’t like Maggie Beer… she is an icon with broad appeal.
I’d urge newsagents to dig out their stock of this issue of Gardening Australia and get it to the front of the display or, better still, at the sales counter. Customers will purchase this on impulse. It is a great cover with which to drive incremental business.
The other plus about Gardening Australia is that they are promoting this issue on radio and mentioning newsagents as a retail outlet. Great stuff!