We have put up a high impact display behind the counter supporting the Classic Children’s Birthday Cake Cookbook from ACP magazines. This title has sold very well for us already and we figured it had some capacity to deliver more sales. Check out the display.
This behind the counter space continues to be commercially valuable to us. While there are some displays which to not deliver the sales we need, most work. The displays certainly differentiate us from the usual behind the counter experience in newsagencies.