We are promoting the latest issue of MasterChef magazine with this aisle end display. This is an excellent deal with a free copy of the Junior MasterChef Cookbook included with this issue of the MasterChef magazine.
We sold out of both orders of the Junior MasterChef Cookbook when it was published late last year so we know that there is strong interest in our area for the franchise and this title in particular.
This issue is selling well. We sold 50% of our allocation in the first on-cal day (Monday). We have ordered more stock.
While I’m not a fan of bagged food magazines, browsers like food pictures, it makes sense this time as shoppers can feel the value of the gift.
Looks like we miss out on this opportunity in WA. Just recieved the standard mag with no extras.
We missed out and we are in Victoria,good to see safeway and Woolworths in my centre got them but not me.Looks like I am to buy some from them and return my ones 🙂
Oops did i say that.
LOL..Standard mag only here too – in Qld.
After seeing this have pulled them off display out front in case too many see it as being good reason not to shop here due to poor value when compared to “other” outlets. Masterchef hasn’t been a big seller here since the first couple of issues anyhow so “meh” .