Magazine Café, a US based specialist magazine retailer, has announced a limited time offer of free shipping for all high fashion magazines within the United States. This New York City retail outlet is known for its large range of international fashion magazines.
I like that they are building a connection with their customers which goes beyond the four walls of their physical retail outlet.
While the US magazine market is quite different to Australia, this is an interesting move, one which could work in several Australian newsagencies I can think of.
This is a good example of the type of ideas newsagents need to be thinking of.