Pre sales of the 2012 William and Cate Royal Wedding calendar have been strong. Customers have been happy to pre pay $24.95 to secure their calendar.
Being the only retail outlet in the shopping centre with the offer helps promote a point of difference. It also helps us get in ahead of the Calendar Club outposts which open up at the end of the year.
It’s terrific seeing a newspaper, greeting card or magazine customer add to their basket by pre paying for their calendar.
Will we even see Calendar Club this year? Considering they were part of RedGroup…
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Squee! from what I understand we are likely to see some calendar Club outlets.
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hi, who supplies the point of sale for this?
thks
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Ben it is a newsXpress initiative and newsXpress provided the collateral to members.
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