We have been promoting BETTER basics and diabetic living from Pacific Magazines at the counter, between our top selling daily newspapers. Not being monthly or weekly, shoppers can forget when the next issue of these popular titles is out – hence the placement at busy point at the counter.
Our magazine sales are up, well into double digit growth, in part due to our obsession with tactical placement. More and more shoppers in newsagencies are in and out. We need to chase these shoppers, the ones who do not browse the store. We need to help them find magazine titles which will interest them. Hence our valuable obsession.