We are promoting the latest issue of BETTER basics magazine (from the Better Homes and Gardens team) with a multi-pronged approach: this prime location display, location with daily newspapers and placement with our popular food section.
With BETTER basics being quarterly, we know that we need to remind our shoppers when the next issue is out. Hence our commitment to high traffic location promotion. Shoppers will usually see the title at least twice in an average visit. We expect this to work well, leveraging recognition gained from promotion of the title on TV.