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Discounting The Economist and The Financial Times

economist.JPGIn Australia, at the moment, it is only in the women’s magazine area where we see current issues bagged for a discount.  In Europe I noticed this 20% discount pack for FT Weekend (The Financial Times weekend edition) and The Economist.  Both titles were also available separately in-store.

While the 20% off is a good deal for the shopper, I am not so sure about the retailer.

Interestingly, this was the only time I saw bagged current issues over the last week of traveling.

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