A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Plenty of small format magazines in Europe

smallmags.JPGI was surprised to see so many small format magazines in Germany and Switzerland.  In most cases there is a larger format version elsewhere in store.  Click on the image to see the display atg the entrance to one transit newsagency I visited yesterday.  There are eight small format editions of monthlies.  There is obviously a market otherwise publishers would not invest the money.

As I have written here previously, the challenge with these editions is the size.  here in Europe they address that by displaying the small format editions on flat display units – as shown in the photo.

0 likes
magazines

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image