Check out the magazine display I found in Geneva. It feels like back to the future from an Australian magazine retail perspective. Fascinating and educational.
The store owner at this store said that their customers liked the display this way. They said they had no complaints about finding titles.
I’ll have a bit more to say about the range of magazine displays I have seen over the last few days sometime next week.
A timely post. We are looking forward to hearing more about the European trend in shop fixtures.
We have just been through the process of selecting a shopfitter. It was frustrating because magazine display and event
promotional spaces were 2 areas, amongst others, that we wanted to take a fresh approach to. Even getting a shopfitter to discuss new ideas was a huge challenge. While we eventually found a company who we could work with the experience taught us that there is a lot of need for change, but not a lot of will. As an industry we seem to be very content to only move the paradigm one millimetre at a time.