I am grateful to the colleague newsagent who suggested this approach to displaying the latest issue of The Australian Women’s Weekly. By placing the back cover next to the front cover we have a display which is more compelling and a display which is attracting more browsers. It gives me a buzz when I see someone notice the display from across the mall and walk across to browse the title. Getting a shopper to change their route is a core goal of any display, especially one out the front of a retail business, facing into the mall.
On this issue of AWW itself, it is traveling well. A Royal Wedding related cover was going to be a challenge given the rapid decline in interest among shoppers. The quite different look for AWW is helping position it away from the event itself to browsers.
i don’t know about anyone else but the last issue with the wedding was the worse selling issue for a very long time . I have 8 subagents that normally sell out and even most of them returned all stock
We got connections pos for this.It is the whole cover in a gloss finish.it came up stunning in a display.
Shaun S – I’m surprised. For the royal wedding issue, we sold almost double our normal allocation of the weekly. In our case our best selling issue in our 7 year history in the business! The new issue is also selling well at this stage.
Bruce , not sure what the go with that issue was but sales were no where near normal , maybe it was the delayed on sale not to sure
Shaun, are you in SA because we were 2 weeks behind everyone else getting AWW and even then I was sent
36 more copies last Monday as SBR when the new AWW was due on Friday – totally
ridiculous and I still had 8 to sell anyway so I wasn’t out of the product.
We should all be on red alert now with Network because with Borders/AR closures we (newsagents) will be the dumping ground for Network product that used to go into those stores. Supermarkets will NOT accept it and the distributor will not want his cashflow to diminish so guess whose cashflow will be diminished – OURS.
I checked my stock very carefully this morning and 2 items were received with 150% increase with absolutely no reason. I had returns for the product already submitted through edi so there was NO POSSIBLE REASON for the increase. It was simply gratuitous
June,north qld
Sold well for us but we got it early.
Not a good seller for us, but we got it late in WA too. Everyone is a bit “over” the wedding.
Sold very well for us,sales up 50% on previous months
Sold out here, could have sold more but Network were out of stock by the time we were allowed to order more
Notwithstanding my earlier comment about how good sales were, I agree with June that the publisher and/or distributor engaged in a bit of business bastardry by sending out extra Royal Wedding stock just 5 days before the new issue. Apparently SBR works on cash flow needs, not stock levels!!