We are promoting the latest issue of Prevention magazine with this aisle end display facing onto our dance floor.
The larger format magazine, now regular size, is helping Prevention achieve better placement in-store based on what I have seen in my travels.
In addition to this aisle-end display, we have Prevention located in its usual location with women’s health related titles. Once this feature display comes down, we will co-locate the title, probably with weeklies for a week or two.