A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting the Bob Dylan cover on Rolling Stone

mag-rollings-imp.JPGWe are promoting the latest issue of Rolling Stone magazine at the counter.  We have Bob Dylan fans who would not venture down to the music maagazine section but who might just treat themselves to a impulse purchase – hence this counter placement.  We deliberately have it next to one of our EFTPOS terminals so that shoppers can;t miss the opportunity.

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