We are promoting the latest issue of Australian T3 magazine with this tactical counter impulse purchase display. It is a simple display designed to be seen by newspaper purchasers – it is located where all newspaper shoppers in our store will see the title.
Australian T3 is the a terrific gadget magazine, appealing to fans of smartphones, TVs, Blu-rays, music, apps, computers and games. We figued that promoting the title was a good way to connect with these popular products which are purchased outside the newsagency space.
We know from retail sales data that gadgets are popular with consumers. Canon Digital Lifestyle Index tells that Australian consumers spent $6.8 million on gadgets in 2010. This suggests that a gadget magazine in the right location should sell well. Hence our placement at a high impact impulse purchase location.
I encourage newsagents to dig out the new issue of Australian T3 (on sale yesterday) and place it in a good location.