We have Miley Cyrus Forever on display at the counter, between two register positions, in the location from which we sold a ton of the Justin Bieber magazines.
From Pacific Magazines, the same publisher as for the successful Bieber title an timed to coincide with Miley Cyrus tour fever, this title should go off like a rocket.
In addition to this prime counter impulse purchase location, we also have the title with Girlfriend and Dolly, the destination location for what we think would be a Miley Cyrus interest shopper.
The counter location is designed to drive sales to parents and young girls with their parents. The co-location is all about the destination shopper.