Issue two of any part series is a moment of truth for the future of the series. This is true for the Hello Kitty partwork. We are displaying it in the same location from where part one sold out in our newsagency.
I think the two mugs which come with part two will help drive sales, they will certainly appeal to Hello Kitty collectors and fans – hence our placement at the counter. It;s not as if many shoppers will visit looking for this product.
There are significant changes occurring in partwork supply in Australia this year. UK publishers are more engaged directly locally. I am not sure yet whether this is a good or a bad thing for newsagents and their position in the partworks supply chain.
SOLD 20 OF PART ONE STRAIGHT AWAYpart 2 have not sold one and now if they do not sell it will cost a heap to send back . way to bulky of a part work to send back