Check out this simple video I shot of how we are currently using our LCD customer displays at sales points at one of my newsagencies. While we are transacting a sale half the display shows the sale and the other half a different ad message.
M4H02105 from mark fletcher on Vimeo.
We run different campaigns through this sales counter advertising medium. Each focuses on a single product category. I like using this space to promote phone recharge as it is something so easily sold at the sales counter.
While the margin on telco recharge is slim, any purchase on impulse in addition to the destination purchase is valuable.