We are promoting the latest issue of Gourmet Traveller magazine with this simple in-location display in our food section. It is the only food title on display like this so it is easily noticed as you enter the aisle with food titles.
I know I keep going on about food but it is a category which is enjoying a long run in the sun … excellent sales fro many different titles. We expanded our range thanks to help from Gotch in this space and these new fringe titles are also selling well. We made a decision that food would be one of the categories we drive to show off range and it is working a treat for us.