We are promoting the latest issue of Good Health magazine with this display at the front of the newsagency, acing into the mall as well as a display in with our women’s health related titles … the kind of engagement you would have seen from many proactive newsagents yesterday. It’s an excellent giveaway – nicely related to the title and ideal for driving incremental business for the title.
I was in a supermarket and a transit newsagency yesterday and they were doing nothing special with this title. It was lik the free socks were of no interest to them. Newsagents, this is our opportunity to show off the newsagency difference. Show publishers that thee other channels do nothing special.