The cover of Donna Hay magazine is stunning and I am sure that showing off the full cover will help drive sales. With so many new issues out yesterday and on Monday, we are challenged for space so we have Donna Hay sharing this display with the earlier released Delicious magazine. While this may frustrate publishers, it was either do this or one title loses out. Our thinking is that both titles appeal to a very similar shopper – we’d like those shoppers to purchase both titles.
With food continuing as the hottest magazine category, we aim to have a food display up all the time in my newsagencies.