We are promoting the latest issue of Australian Photography magazine with this in-locations display near the entrance of our men’s and hobbies magazine aisle. This is our first time giving this title such a focus … we’re hoping it will respond well with sales. It is a good title with which to say – hey our photography magazines are here.
This is what beacon branding is about, using well known and easily understood magazine mastheads to signpost where categories and segments are located.