We are promoting the latest issue of Top Gear Australia with this in-location display. It looks terrific – if I do say so myself. The team has made excellent use of the collateral provided by ACP and while it is not a power end, this display is where it needs to be for impact.
I watch shoppers and guys tend to take far less notice of visual merchandising displays than girls. This is why I prefer in-location displays for car magazines. It is like the guys don’t notice anything until they reach the safe haven of the men’s magazine aisle. They even talk to each other down there … not in the body of the newsagency. It’s probably a retail version of the tool shed or workshop.