We’re thrilled to see Coach launch from Pacific Magazines yesterday. This men’s personal training title under the Men’s Health imprint is targeting a popular male health and fitness area – personal training.
Just check out any gym and see how many personal trainers they have available. It is a big and growing market. Coach caters to that interest – to those into personal training and those who want the motivator without the cost.
I think this is a timely new title, a title newsagents should get behind.
We are promoting the launch issue of Coach in a feature area facing out onto the dance floor of the newsagency. We also have stock with Men’s Health. his is a title guys could buy or girls could buy for their guy.
You and they don’t seem to understand. A new title (or should we say spin off) will only erode the content and value of Men’s Health to the customer.
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I disagree Tim. This is appealing to a different need. The proof will be in sales. I love having something new which is backed by good promotional activity.
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The problem is it looks nearly identical to the Runners World Coach Magazine that is out at the moment. However Mens Health has taken a hit in our store since the arrival of Mens Fitness so this just may give it the bump it needs to give it an edge.
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