We have been promoting Girlfriend magazine in a feature location for the last few days. The promotion has been working a treat with excellent sales achieved. It’s bagged, because of nail polish gifts with the magazine, and wondered if the bagging would hurt sales. I spoke to two girls who each bought a copy yesterday – they said that they usually like to browse the magazine but the nail polish was enough to get them to both purchase. What was interesting was that they would usually share one copy. Not this month. This nail polish gift idea looks to be working a treat for sales if what I am seeing in my store is happening elsewhere.
I’d encourage newsagents to feature this issue of Girlfriend, make sure that your shoppers can see the genuine value of the gift with this issue.