We are promoting financial year diaries with this simple display facing onto the dance floor. There is nothing glamorous about this display. It is all about being seen, making sure that the majority of shoppers entering the store can see that we have financial year diaries.
Diaries overall are proving to be a hero category for us – double digit year on year growth for regular diaries. Even as recent as this month. We are planning on leveraging this with a bigger order for the 2012 season.