We are promoting Collectors magazine in the usual back of the shop location plus this placement on our impulse purchase display stand. While this is a special interest title, it is also a title which can be easily purchased on impulse by those who would not go looking for it. I figured that this prime location placement was worth it since one of the stars of the TV show is on the cover. I know that the cover will set some shoppers quivering and that’s good for sales.