The New York Times has a report suggesting that the Nook colour e-reader is very popular among female magazine readers.
The Nook Color has surprised publishers of women’s magazines like O, The Oprah Magazine, Cosmopolitan and Women’s Health by igniting strong sales that rival — and in some cases surpass — sales on the iPad.
While the iPad is more a guy device, the Nook and other readers appear to be more used by women. I say this based on my unscientific observations at airports.
Why persist with blogs about ereaders Mark, they are not a fit with what we sell.
I misread that as a Nookie Reader.
A tablet reader devoted purely to adult magazines – there’s a fortune waiting to be made!
Fred, I bet that music retailers said the same between five and seven years ago. The better we are informed the more informed our decisions.
I would definitely ditto that observation Mark. iPads are more likely seen as multi-purpose ‘gadgets’ and e-readers as book/magazine replacement devices (that easily fit into a handbag).
Fred, Id say e-readers are a perfect fit with what we sell. If a manufacturer or publisher wanted to sell e-readers through newsagencies I would jump on board immediately.