We have been promoting the latest issue of Wheels magazine with this aisle-end in-location display. It caps the aisle in such a way that it is noticed as people enter and leave the men’s magazine aisle.
While not a billboard display or even displaying the whole of the poster, it is effective and captures the energy of this issue of Wheels.
As I have noted previously, we are able to maintain this display in the usual location for the title than if it were in a busier location in-store.