We migrated our front of store Men’s Health display to this in-location display for this week.
Men’s Health is a beacon title – it makes sense to use the title itself to let shoppers know where it and related men’s fitness and health titles are located in-store.
We are able to leave in-location displays up for a longer period than front of store premium space displays. This helps us extract sales through the on-sale and beyond just the first week when most other retailers promote a title.