We are promoting the latest issue of Men’s Health magazines with this display at the front of the store. The display can be seen from out in the mall as well as from inside the shop. We are primarily using this display to attract shoppers from the mall.
We feel that for us Men’s Health is a title people do not buy as a destination purchase and figured the best way to work on this was a front of store display.
I particularly like that the poster is headed ON SALE NOW! This is a terrific headline for this type of display as it implies a call to action.