According to the US Audit Bureau of Circulations, the average circulation of the 80 largest papers in the country dropped 2.6% in the latest audit. Some newspapers, however, have significantly increased their audience. The Chicago Sun-Times, for example, increased its audience 48.41% in the latest audit.As the table published by the Audit Bureau of Circulations shows – it’s if the fourth table down on the website.
This growth in audience, driven by digital strategies, will be of interest to Australian newspaper publishers. My sense (still) is that we are currently a couple of years behind US newspaper trends because of the different distribution model. This gap benefits publishers and newsagents considering a model for the future.
I hope that newsagents read this and other data and factor it into their business plans. I am.
could not open any files Mark
is it my fault ??
Pro you;ll need to check your settings . It works for me.
Hmm different computer same problems
when you go to the link you provide I cannot go to their further content in two places.
I do not think that is your fault
Interesting numbers. Wouldn’t mind seeing what the % reach in their primary distribution area are. We were in thse US 6 months ago and noted that the local Sunday papers (in Detroit & Washington) were a $5.00 cover price. The advertiser mix was also quite different to our majors. A curious combo of corporate pharma and local service businesses. Virtually no real estate or car dealers. At the end it won’t be readers who drive publisher decisions; the biggest effect will be what the advertisng $$ do.