Little Squares and Slices, a new cookbook from ACP Magazines has been a surprise hit for us. We have already achieved a sell-through of 83% of our initial shipment. This is a surprise as I expected it to be a soft title, certainly not selling this well for us so soon. Once again I am reminded that I am not my customer.
While sales were helped by tactical placement with one of our displays of weekly titles (see photo), sales have surpassed our expectations.
What makes the performance of this cookbook more enjoyable is that most purchases have been made on impulse. It is not a destination item … yes, a very nice basket builder.