We are promoting the Osama Bin Laden edition of Time magazine with this simple display at the front of our newsagency, facing into the mall.
It was interesting at the shop today hearing people pointing to the poster, recognising the image, young kids even.
While the display will not drive huge sales, it does pitch relevance. No other magazine outlet in our centre is featuring this title. This is the type of point of difference we go for. It is one of the factors driving magazine sales growth for us.