A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting home beautiful magazine

maghomebmay2011.JPGWe are promoting the latest issue of home beautiful magazine with this in location display.  Simple yet effective.

I’d encourage other newsagents to try this in-location display approach.  I have found that it can be more successful that high traffic aisle end displays for some titles.  As the photo and others I have posted on the blog show, there is nothing much to it.

Like all promotional activity, track the results and do more of what works.

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