Check out this timely and creative display by Renee, the manager of the newsXpress Watergardens store. Renee sourced these cute and safe bed warmers from Intelex and setup this display at the front of the store.
The display was up in perfect time for the cold snap we are experiencing in Victoria this week.
Notice the toy microwave on the display? Renee placed this to show shoppers what to do – you microwave the bed warmers.
There are several points I’d like to make about this initiative: it shows off a broader than usual range of products one would find in the traditional newsagency, it has been placed to attract shoppers to the store (and it is), it presents an sense of fun, the display is what they call retail theatre, the bed warmers make for a good gift to go with the great range of cards in store and … the overall message is one of innovation (for a newsagency).
I know of plenty of newsagents who would balk at carrying bed warmers. Sometimes you need to let go and encourage people who are closer to your shoppers to do your buying and displays.
Brilliant idea. Thanks for the tip mark.