I love this cover of Australian Science magazine. It is a bit of fun about the rise of the geek. It is also a bit of fun with the whole cover model concept.
We are going to give the title a shot at the counter on the back of this cover. My sense is that it is the type of cover which will get someone picking up the title for a browse who would not usually take this step.
Regular readers here would know that I think it is important that we assess covers of magazines and seize opportunities to promote fringe and special interest titles which have a cover with cut through. The cover on the current issue of Australian Science is one such cover. It has visual cut through. there those who will be offended for showing a topless geek, others who will sale that there is too much body hair showing and others who will love the homage to the geek. Regardless of what drives the interest, I am certain this cover will increase browsing and we all know that …. increased browsing = increased sales.