Newsagents out of stock of Royal Wedding titles may find a blog post at the Bangkok Bugle interesting reading.
Significant numbers of one Australian magazine – a special souvenir edition of Woman’s Day – have appeared in Singapore. At one store I counted more than 40 on sale in two different positions alongside copies of other Royal Wedding magazines from around the world.
While I am sure this will frustrate some newsagents, I’d note that the channels through which Australian titles are sold and shipped overseas may be quite removed from our local distribution situation.
This was likely to be at one of Newslink’s stores – again superior service to a major that publishers cower to. Publishers need to have some courage and change the newsagency distribution model to reward performance, investment and volume. This negotiation is not int the interests of the association and should be perfomed by the major marketing groups for their members – Nextra and newsXpress etc. These marketing groups should be able to access sales data (confidentially) via XchangeIT so that they have real time negotiating power. The potential for negotiation is there we just need to prove our worth.
20yr there are some examples of this happening now.