Coming out of Mother’s Day

With Mother’s Day over, there is a gap before the Mid Year Sale, if you do that, and Father’s Day.  This is a terrific opportunity for newsagents to try new things and to reinvent their retail space.

Here are some suggestions looking for opportunities over the coming weeks:

1. Run your own Mid Year Sale.  Get together everything you want to quit and price it to quit.
2. Maybe get products together and run a winter sale.
3. Expand your lines.  Start experimenting with some new lines.  If you are not sure where to start look at card and magazine sales.  In data for each is guidance as to other products you could sell.
4. Move departments to the front.  Consider bringing to the front of the shop departments which are buried in the back of the shop.  Let passers by know that you have these items.
5. Develop a roster of magazine promotions.  Use the front of the newsagency to promote magazine categories which don’t often get a run at the front of the shop yet which benefit from exposure: food, wedding, crafts, sports.
6. Refresh.  Clean out your window and start again.  Take everything off your counter and create a cleaner more focused offer.

These are suggestions designed to get you thinking about your own opportunities.

Too many newsagents act as servants, responding to supplier direction.  Right now there is an opportunity for you to take charge and make some smart moves in your newsagency.