Newsagents are often labeled by both magazine distributors and some publishers as offering poor compliance. I was on five supermarkets over the weekend and every one had titles from Pacific magazines in their ACP Magazines funded Royal Wedding stand. They had ACP Royal Wedding stock elsewhere in-store whch could have filled the slots.
While I think it makes sense to chase sales for the overall category rather than one supplier versus another, supermarket performance around this stand is a good way of measuring their compliance. In the five supermarkets I visited the compliance was poor,