This is the display we have been running at the counter since Friday. In the foreground you can see the range of wedding related titles for easy impulse purchase. Behind this, on the wall directly behind the counter you can see the bigger format display promoting the wedding titles we have in-store.
We have have a display right on the lease line facing into the mall, wedding titles with our weeklies display as well as wedding titles doward the rear of the magazine department with women’s titles.
We are running with a policy of buying sock from elsewhere if we run low. We will not sell out for the next few days at least. That is the plan.
the counter placement is working very well for us. You can see the moment when people see one or two titles and think I should grab one of these.