In addition to tactical placement of the new MasterChef magazine display unit, we have been promoting the title with this aisle end display in-store, facing shoppers as they enter our magazine department.
Unit sales of food titles in our newsagency were up 182% in April 2011 compared to 2010. While it is the fifth best category in terms of year on year growth, the growth number achieved is still extraordinary. Part of that success is due to the MasterChef title – hence our preparedness to invest time and prime space in promotion.
I recently asked whether food titles were losing their appeal. I don’t think so, not across the board at least.
Alpha has been closed. All News men’s titles to Express except Australian Golf Digest and Big League