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Mother’s Day Books Selling Well

mothersdaybooks.JPGWe have been enjoying good sales from our Mother’s Day Book Sale with shoppers usually buying at least two books in each sale.  Since we are not a book shop, many book sales are in addition to the destination purchase of cards, magazines or newspapers.  Given the good margin, book sales are performing a welcome role enhancing our overall margin story.  We have been promoting the Book Sale with a terrific catalogue featuring Mother’s Day focused titles as well as with tactical placement – to drive the impulse business.

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Book retailing

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