NANA has developed a Cost Benefit Analysis (CBA) spreadsheet with the aim of the final information for presentation to Fairfax Media (FM), showing the true costs of the TV Guide insert process. FM will be given the invitation to review any of the figures which are presented. At all times Newsagent anonymity will be maintained, unless the Newsagent gives written permission to NANA for Fairfax Media to review a specific Newsagents’ data.
An early determination, from limited input, has revealed that this process would be a multimillion dollar loss across NSW Newsagents. Therefore, the importance of participating in this evaluation, for the full 5 week period, cannot be overemphasised. It is for your benefit and clearly elicits the dollar impact on your business.
To obtain the spreadsheet, relevant to your version of Excel, go to the NANA website www.nana.com.au and also read this article in full.
I have published this information from NANA with their permission.
I for one will be giving this a go to see what the results profuce
Seems to be yet another example of the hegemonic supermarket corporations abusing market power in order to dictate their own terms. They’re even bullying the banks around. How far can they go before they meet meaningful resistance. Hopefully the new leadership at the ACCC will be taking a close a look at their predatory behaviour. Pursuing it from this angle also needs to be part of VANAs lobbying focus.
KMc,
Supermarkets?
Forgive me for being a stick in the mud, but does this cost benefit analysis assume we are actually going to do it?
Isn’t it a no brainer?
i.e. I don’t see how cost comes into the equation. The fact is, unless the Sunday papers come to us an hour earlier, and we deliver all with the guide inserted, it can not, and therefore will not, be done as geniuses Whitehead & Co. so eloquently promoted to all the subs before us.
However I will still fill the survey based on honest estimates of times involved. I feel that the time factor is much more important.
Fifteen cents, Shmifteen cents, TEN BUCKS per copy, who gives an over-weight rodent’s posterior? The extra time needed to implement this ridiculous exercise will mean:
• Driver’s put in danger due to later times & traffic.
• The driving public put in danger (papers flung across oncoming traffic).
• Trotting twits (joggers on the road) & mutt-walkers being taken out by the old Vitara, or flying papers, due to more complicated run sheets distracting drivers.
• But wait, there’s more:
• Deliveries won’t be completed as per the contract times.
• Shops won’t be opened as per contract times. I could go on…
BUT EVERY CLOUD HAS A SILVER LINING:
The local wallabies, possums, bandicoots & other nocturnal wild life will live much safer lives.
Gary I don’t see it that way. The information could be useful in making a case against the most of economic grounds.
Thanks for the heads up Gary. Most of the points you have raised are converiable to a value based statement. As Mark suggests this may be the way to go in showing this proposition is a folly rather than all the emotional based only comments which are flying around.
There has been a lot of emotional claptrap going on. Individuals can make up their own mind but if newsagents are to present any vialble case to Fairfax it must contain facts. We cannot win any argument by simply saying it is impossible.
Can someone please explain to me why we should take on this exercise for 5 weeks when we already know it will cost more than we will be paid in commissions. To do it for 5 weeks is a give-in in my book. We should tell them from the start that we will not be doing it as WE KNOW OUR BUSINESS!! I will not be delivering a single TV Guide because I have already studied my delivery run and know what this will do for my costs. We need to send Fairfax a clear message that Newsagents will not pay for their cost cutting out of our own back pockets. There is no emotion in this decision for me as it only comes down to financials. This is the time for us as a combined force to tell an “Industry Partner” enough is enough.
If we do not win this argument then I see no future in the distribution of newspapers in areas outside metro.
Good Luck