Promoting range for Mother’s Day

We have included the Mother’s Day themed Lovatt’s BIG Crossword title from as part of our Mother’s Day displays.  We do this every year – because this tactical placement delivers incremental business.  Simple as that.  It is easy to place with Mother’s Day gifts.  I have seen shoppers drop this into their basket with a Mother’s Day card and a gift.  Where else could they purchase this crossword title for Mother’s Day.  I see it as a terrific point of difference.