The TV commercial by Hallmark cards promoting recordable Mother’s Day cards and the range of recordable story books is driving traffic. It is terrific having people come in specifically as a result of the TVC.
These interactive products have delivered excellent results over the last couple of years. Expect to see more innovation around interactivity.
Well, yes a lovely ad. Pity its not showing over here in country WA. I find the music cards sell well, but the kareoke and recordable ones less so because people aren’t sure how to use them, or what they’d say.