With the death of Osama Bin Laden we have a great opportunity today to promote the news aspect of our newsagency businesses. I’d suggest that newsagents:
- Ensure newspapers are in a prominent, traffic generating, position. They have tended to drift to the back of newsagencies in recent years.
- Engage in co-location to drive incremental business. In addition to their usual location: with weekly magazines, at the counter.
- Encourage team members to offer the up-sell. Maybe consider a deal.
Too often now newspapers are sold not on the basis of news but for competitions, celebrity coverage and other reasons. Today we have a chance to sell newspapers based on news.
As usual Mark we sold out before lunchtime. Did QNP not think a dead Bin Laden would not sell any extra papers? I would have thoght maybe an extra 20% would have been a minimum increase, but what do i know i am just a Newsagent.