We have a terrific new display unit for promoting MasterChef to coincide with the launch of the latest TV series on Sunday night. We’ve placed the display unit at the counter, next to newspapers, to make the most of the opportunity.
The display unit, additional collateral and supply boost equate to a re-launch, of sorts, of the MasterChef title. Given the ratings for Sunday’s show I am happy to have the material necessary to connect with the brand.
The display unit is great because it is easily moved and holds plenty of stock. This helps us make the most of the opportunity without high labour or floor-space overheads.
When we just about to generate a good sales for this magazine, look what others sales pitch? It is just ridiculuous…:(
National MasterChef Magazine
“$20 to Become a MasterChef at Home with an 11 Issue Subscription to the New MasterChef Magazine Delivered to Your Door Monthly. Value $40.”
Wonder why current issue MChef does not deliver a strong sales yet so far..
Does anyone have any thoughts on the Masterchef cover , eg colour , to left field etc?
Thanks